Digital Strategies Blog
Is SEO still worthwhile?
Contents The SEO crisis: Why many are asking this question The fundamental change in the search landscape What has changed in search engine optimization Why SEO remains indispensable nonetheless The paradigm shift: Search Experience Optimization The new...
GEO, LLMO, AIO, or SEO after all?
E-commerce SEO: Effective tips for online stores
In today's digital world, it is crucial that your online store is easy to find in search engines. Only those who are visible on Google and other search engines have the chance to attract potential customers to their website and increase sales. The keyword...
Hyperlocal marketing: How to use it!
In today's digitalized world, where information flows in real time and competition is constantly growing, it is becoming increasingly important for companies to refine their marketing strategies. One promising method that has proven itself in this context...
Microsoft Clarity: Everything you need to know.
In the world of website analytics, Microsoft Clarity has steadily gained importance in recent times. At its core, Clarity is a tool for improving website usability. Similar to Hotjar, it has comprehensive features that provide deep insights...
Gen Z loves YouTube ads!
Number of the month for September 2023: Do you remember the last YouTube ad you saw? Or did you skip it prematurely? Can you even remember the last time you saw a YouTube ad? The...
Bing SEO: Is Bing optimization worthwhile?
The most widely used desktop search engine worldwide is Google, accounting for 83.5% of search queries (Statista, July 2023) – but wait, how can Bing compete with the giant? In the following article, we explain why SEO optimization and the use of Bing are still...
Is Bing Ads worthwhile for businesses?
This month, we're looking at whether Bing Ads are profitable for businesses. Before we get back to this question, let's first clarify the basics: What are Bing Ads? How are they structured? What practical functions are available in Bing Ads? Which...
Paseo is one of the employers of the future
Paseo has been recognized as an "Employer of the Future." Former Federal Minister of Economics Brigitte Zypris presented the award to the Karlsruhe-based digital agency at a ceremony in Frankfurt. The award honors innovative companies that...
GDPR violations in 2023 – these companies are paying the highest fines!
Number of the month June 2023 A new record high! However, this is not a welcome record for companies. We are talking about GDPR fines. The current GDPR violations exceed any previously known level in 2023 – according to Statista, these include the new...
Website builders vs. WordPress: what businesses need to know!
When choosing a tool or content management system (CMS) for your own website, you are spoiled for choice. How do you make the right decision with such a wide range of options? Which system should you use if you want to create a company website or a...
Google Ads: Performance Max campaigns
Is it possible to run a campaign across all Google channels? With the new Performance Max campaign, it is—here, you can run ads across all Google channels with a single campaign. How to create such a campaign, what other advantages PMax campaigns offer...
Helpful Content Update Rollout Germany: Should SEOs panic now?
Google had a special "Christmas present" in store on December 22. The "Helpful Content Update" was rolled out worldwide, including in Germany. What can SEOs now expect from the latest update? And what measures can help prevent potential ranking drops...
Advertising messages per day
February 2020 figure of the month: 3,000 advertising messages supposedly follow us around every day! The origin of this figure is unknown. It was first mentioned in a study by an advertising school in Wiesbaden, but without any scientific or...
Website relaunch: The starting signal for a new digital beginning?
In the online world, demands and requirements change almost daily—this is especially true for websites. To stay ahead of the curve, it is therefore essential to keep your website constantly up to date or, after a while, completely redesign it...
