Digital Strategies Blog
Is SEO still worthwhile?
Contents The SEO crisis: Why many are asking this question The fundamental change in the search landscape What has changed in search engine optimization Why SEO remains indispensable nonetheless The paradigm shift: Search Experience Optimization The new...
Local SEO for small and medium-sized businesses
Contents Why local SEO for SMEs? Local SEO basics Strategically researching and using local keywords On-page optimization for local search queries NAP consistency (name, address, phone) Local directories and business listings Why local SEO for SMEs...
GEO, LLMO, AIO, or SEO after all?
In the dynamic world of online marketing, nothing seems to stay the same. Terms such as Generative Engine Optimization (GEO), Large Language Models (LLMO), and AI Overviews (AIO) are buzzing around the industry and challenging the time-honored...
How students imagine their ideal employer
Germany continues to face a persistent shortage of skilled workers. Many companies have vacancies that they are struggling to fill with suitable candidates. Experts in the fields of IT, ... are particularly in demand.
Improving your conversion rate: Here's how!
The conversion rate is one of the most important metrics for measuring the success of your website or online store. It indicates how many of your visitors actually perform a desired action—whether that's purchasing a product, signing up for a newsletter, or clicking on a link.
How the younger generation is dominating e-commerce
Online shopping is booming in Germany—and digital natives are the driving force behind this trend. In the latest Postbank Digital Study, 3,171 people of various ages were surveyed about their purchasing behavior: While those under 40 make extensive use of e-commerce...
E-commerce SEO: Effective tips for online stores
In today's digital world, it is crucial that your online shop is easy to find in search engines. Only those who are visible on Google and other search engines have the chance to attract potential customers to their website and increase sales. The keyword...
Focus on trust: How Germans search online
Number of the month July 2024Trust is hard currency for search platforms in times of fake news. Google and Bing rank at the top in this category, closely followed by Amazon. 88.5 percent of users consider the first two to be trustworthy,...
The most searched online shops by Germans
Figure of the month May 2024According to industry association Bitkom, 35 percent of Germans regularly shop online. They primarily use search engines such as Google and online marketplaces such as eBay and Amazon. But which online shops top the rankings?
Which platforms do Germans use when searching for products?
April 2024 figure According to industry association Bitkom, almost 35 percent of Germans shop online regularly. Almost half of them do so several times a week, and one in nine even do so daily. The trend is therefore clearly discernible and is not likely to stop anytime soon...
Dissatisfied at work: How employers can win over Gen Z!
Number of the month March 2024 "Generation Z is undoubtedly self-confident, well-educated, socialized in an employee's market, and absolutely aware of their market value," says Dr. Julian Stahl, labor market expert at the leading job network XING. No...
Your checklist for an accessible website
In a digital world where the internet plays a central role in many people's everyday lives, it is crucial to ensure that websites are accessible to all users, regardless of their individual limitations or...
These were the top brands on YouTube in 2023
February 2024 figure of the month YouTube has long been a key platform for brands and companies to convey their messages in creative and memorable ways and to target specific audiences. In this context, Google recently announced...
The best marketing tips for Easter
Launch Easter productsEaster is all about resurrection. You too can use the Easter season to create something completely new. One option would be to launch a completely new product and use the Easter holidays to...
Google SGE and the consequences for Google SEO
Digital marketing is constantly changing. Above all, artificial intelligence, such as ChatGPT, is becoming increasingly prominent and changing people's search behavior. Even the world's largest search engine cannot ignore this and must adapt...
