Digital Strategies Blog
SEO für Maschinenbau: Sichtbar in Google, KI-Suche und Exportmärkten
Ein Einkäufer in Stuttgart sucht eine Lösung für ein Dosierproblem in seiner Fertigung. Er tippt eine sehr spezielle Suchphrase in Google ein und recherchiert bei ChatGPT. Ihre Maschine wäre die perfekte Antwort. Doch auf der ersten Seite stehen drei Wettbewerber und...
SEO / GEO lernen: Erste Schritte, kostenlose Kurse und der Weg in die KI-Suche
Montagmorgen, Teammeeting. Ihre Geschäftsführung fragt, warum der Wettbewerber bei Google vor Ihnen steht. Und warum ChatGPT ihn empfiehlt, Ihr Unternehmen aber nicht. Sie haben keine schnelle Antwort parat. So geht es vielen Marketingbeauftragten. SEO oder GEO lernen...
B2B Leadgenerierung: So gewinnen Unternehmen echte Interessenten
Ihr Vertrieb ruft an. Der Interessent hat sich bereits entschieden. Nur leider für einen anderen Anbieter. Diese Situation kennen viele Vertriebsteams im Mittelstand. Sie ist kein Zufall, sondern das Ergebnis eines veränderten Kaufprozesses. Laut Gartner verbringen...
ChatGPT Ads: How Is the Market for AI Advertising Evolving?
These days, people are increasingly turning to ChatGPT when making a purchasing decision. Not Google. Not a store. But a chatbot. According to OpenAI, about 20 percent of all ChatGPT queries have a commercial intent. That’s sparking a lot of interest. In February 2026, OpenAI launched...
Properly Implementing the EU AI Act in Marketing: Obligations and Deadlines
As of August 2, 2026, a new requirement applies to your marketing. Anyone who publishes AI-generated content must often label it as such. This applies to images from image generators, text from ChatGPT, and chatbots on your website. Many marketing teams are not yet aware of this...
SEO Basics 2026: A Solid Foundation for Google and AI Search
Imagine you're building a house on sand. The facade looks great. But the first storm causes it to crack. That's exactly how many websites on the web behave. They chase after every SEO trend. But they lack a solid foundation. And then they wonder...
AI in Advertising and Social Media: A Deterrent or a Quick Success?
A single commercial is enough to get a brand talked about. Coca-Cola is experiencing this for the second time. The AI-generated 2025 Christmas commercial was meant to demonstrate efficiency. Instead, millions of people are mocking the soulless images. The positive response dropped from...
Zero-Click Search: How to Stay Visible Despite Declining Clicks
Imagine your website ranks No. 1 on Google. Yet your traffic is still declining. Sound paradoxical? Welcome to the reality of zero-click search. More and more search queries end without a single click on an external page. The answer appears...
ChatGPT Shopping: What's Really Behind the AI Shopping Assistant
A master carpenter from Ettlingen is looking for a new dust extraction system. He doesn't ask Google—he asks ChatGPT. He receives three suggestions, a comparison of filter performance, and links to retailers. Your products don't appear in the results. This scenario is on many people's minds right now...
Geo-Optimizing Content: How to Make Your Content Discoverable in AI Search!
Your customers are using Google less and less. Instead, they’re asking ChatGPT, Perplexity, or Gemini. The chatbot provides the answer right away, often without a single click on a website. Our data analysis using SE Ranking shows just how quickly search behavior is changing: Search volume...
GEO in B2B Marketing: How Important Will AI Search Become for Businesses?
96 percent. That’s how many B2B companies are practically invisible in AI search. This was revealed in a 2026 analysis by the service provider 2X. Your brand simply doesn’t show up in ChatGPT, Perplexity, or Google AI Overviews. But that’s exactly where the...
SEA: Google Ads for Beginners
Contents What Is Google Ads? The Basics Building the Foundation: Account Structure Creating Your First Campaign: A Step-by-Step Process The Numbers That Matter: Key Performance Indicators Bidding Strategy: The Strategy Behind Your Bid Ad Formats:...
GEO tracking: How does my site perform in AI searches?
Inhalt Warum GEO-Tracking in der KI-Suche wichtig ist Bing zeigt den Weg: KI-Tracking in den Webmaster Tool SEO-Tools rüsten auf: Sistrix, SE-Ranking & Co. Looker Studio Dashboard: KI-Traffic sichtbar machen Google zeigt erste AIO-Daten DIY-Lösung: Eigenes...
Local SEO & GEO for Small and Medium-Sized Businesses
Contents Why Local SEO for SMEs? Local SEO Basics Strategically Researching and Using Local Keywords On-Page Optimization for Local Search Queries NAP Consistency (Name, Address, Phone) Local Directories and Business Listings Why Local SEO / GEO...
Part 2: Leveraging SEO and GEO Synergies
How to Successfully Combine Search Engine Optimization and Generative Engine Optimization Google's dominance is a thing of the past. Today, marketers have to play on two fields at once. ChatGPT, Claude, and other AI models crawl the web differently...
