Digital Strategies Blog
The Perfect Keyword Strategy
What is a keyword strategy? A keyword strategy can be compared to the central theme of a good novel. Every promising search engine optimization (SEO) strategy needs a keyword strategy in order to create a detailed plan....
84% are influenced by local search results
Number of the month for April 2021A study by British marketing software company BrightLocal shows how important a local listing on Google My Business (GMB) is: more than three-quarters of online users (84%) are influenced by Google My Business listings...
SEO for B2B: Common mistakes and tips
SEO ist wichtig, um für den Kundenkreis im riesigen World Wide Web schnell auffindbar zu sein. Doch Suchmaschinenoptimierung ist nicht gleich Suchmaschinenoptimierung. Es gibt deutliche Unterschiede hinsichtlich der SEO-Faktoren für B2B und B2C. Warum? Ein Beispiel:...
How to lose 46% of B2B buyers online
Zahl des Monats Dezember 2020Was schreckt B2B-Käufer an Websites ab? Besonders bei B2B-Transaktionen spielt Vertrauen zwischen Käufer und Verkäufer eine Schlüsselrolle. Der B2B Web Usability Report der Marketing-Unternehmensberatung Huff Industrial Marketing, der...
Influencer revenues almost hit the billion mark in 2020
Figure of the month for September 2020: 990 million euros – that's how much influencers are expected to earn this year. This would represent an increase of around 74% within three years. In 2017, revenues amounted to 569 million euros in the DACH region. The substantial increase is...
Strafzahlungen nach DSGVO-Verstößen
Zahl des Monats August 2020Verstöße gegen die Datenschutz-Grundverordnung (DSGVO) haben im Jahr 2019 Strafzahlungen in Höhe von 402,6 Millionen Euro verursacht. Unternehmen, welche die Daten Ihrer Kunden nicht ausreichend geschützt haben wurden demnach stark...
SEO monitoring
SEO KPIs: Trust is good, monitoring is better Anyone who thinks that everything is done once a website goes live is absolutely wrong. Because now the real work begins: continuously optimizing the site, monitoring...
EAT and YMYL Google Core Update
Core update in August 2018 At the beginning of August 2018, Google confirmed that there had been a global update to the core algorithm. No, this is not a penalty update. Rather, pages that meet user intent are given a more prominent ranking...
SEA conversion tracking
SEA: No success without goal trackingHow can you tell how successful SEA campaigns are? What options are available for measuring goals? What do you need to bear in mind when setting up goal tracking? These questions are answered below, and we will also look at...
