Digital Strategies Blog
Google Ads: Performance Max campaigns
Is it possible to run a campaign across all Google channels? With the new Performance Max campaign, it is—here, you can run ads across all Google channels with a single campaign. How to create such a campaign, what other advantages PMax campaigns offer...
Helpful Content Update Rollout Germany: Should SEOs panic now?
Google had a special "Christmas present" in store on December 22. The "Helpful Content Update" was rolled out worldwide, including in Germany. What can SEOs now expect from the latest update? And what measures can help prevent potential ranking drops...
Advertising messages per day
February 2020 figure of the month: 3,000 advertising messages supposedly follow us around every day! The origin of this figure is unknown. It was first mentioned in a study by an advertising school in Wiesbaden, but without any scientific or...
Website relaunch: The starting signal for a new digital beginning?
In the online world, demands and requirements change almost daily—this is especially true for websites. To stay ahead of the curve, it is therefore essential to keep your website constantly up to date or, after a while, completely redesign it...
The Perfect Keyword Strategy
What is a keyword strategy? A keyword strategy can be compared to the central theme of a good novel. Every promising search engine optimization (SEO) strategy needs a keyword strategy in order to create a detailed plan....
84% are influenced by local search results
Number of the month for April 2021A study by British marketing software company BrightLocal shows how important a local listing on Google My Business (GMB) is: more than three-quarters of online users (84%) are influenced by Google My Business listings...
SEO for B2B: Common mistakes and tips
SEO is important for ensuring that your business can be found quickly by your target audience on the vast World Wide Web. But not all search engine optimization is the same. There are significant differences in the SEO factors for B2B and B2C. Why? Here’s an example:...
How to lose 46% of B2B buyers online
Stat of the Month: December 2020 What Turns B2B Buyers Off About Websites? Trust between buyers and sellers plays a key role, especially in B2B transactions. The B2B Web Usability Report by the marketing consulting firm Huff Industrial Marketing, which...
Influencer revenues almost hit the billion mark in 2020
Figure of the month for September 2020: 990 million euros – that's how much influencers are expected to earn this year. This would represent an increase of around 74% within three years. In 2017, revenues amounted to 569 million euros in the DACH region. The substantial increase is...
Fines for GDPR Violations
August 2020 Statistic: Violations of the General Data Protection Regulation (GDPR) resulted in fines totaling 402.6 million euros in 2019. Companies that failed to adequately protect their customers' data were therefore heavily...
SEO monitoring
SEO KPIs: Trust is good, monitoring is better Anyone who thinks that everything is done once a website goes live is absolutely wrong. Because now the real work begins: continuously optimizing the site, monitoring...
EAT and YMYL Google Core Update
Core update in August 2018 At the beginning of August 2018, Google confirmed that there had been a global update to the core algorithm. No, this is not a penalty update. Rather, pages that meet user intent are given a more prominent ranking...
SEA conversion tracking
SEA: No success without goal trackingHow can you tell how successful SEA campaigns are? What options are available for measuring goals? What do you need to bear in mind when setting up goal tracking? These questions are answered below, and we will also look at...
