Performance / Continuing education / SEA
SEA workshops & training courses
SEA Introduction Workshop
Search engine marketing – Google Ads introduction/basics
Target group: Marketing managers, marketing staff, SEA managers, website managers, and self-employed individuals
Dates: Upon request
Venue: Paseo GmbH or online via Teams Cost: €499 (including 19% VAT)
Seminar contents
- What is SEA?
- Overview of SEA channels and platforms
- How Google Ads works
- campaign creation
- Campaign settings
- Create keywords
- Writing ad copy
- ad extensions
- best practices
SEA Workshop
Search engine marketing – Beyond the search
Target group: Marketing managers, marketing staff, SEA managers, website managers, and self-employed individuals
Dates: Upon request
Venue: Paseo GmbH or online via Teams Cost: €499 (including 19% VAT)
Seminar contents
- YouTube campaigns
- Display campaigns
- Gmail Sponsored Promotions
- App campaigns
- Shopping campaigns
- Creation & Best Practices
SEA for Advanced Users Workshop
Search engine marketing – Campaign optimization for advanced users / Revenue/conversion – Maximization through campaign optimization / Optimization secrets/tricks for advanced users
Target group: Marketing managers, marketing staff, SEA managers, website managers, and self-employed individuals
Dates: Upon request
Venue: Paseo GmbH or online via Teams Cost: €499 (including 19% VAT)
Seminar contents
- Implementing conversion tracking correctly
- Remarketing
- Brand campaigns
- Dynamic Search Ads
- Create and analyze evaluations
- Evaluate search query reports
- Edit rejected ads
- CPC adjustments
- bid adjustments
- Improve quality score
- Use of automatic rules
- campaign optimizations
- Using automatic bidding strategies correctly
This is what sets all Paseo seminars apart:
Benefit from the knowledge of digital experts, increase sales, find skilled workers, raise brand awareness—each of these goals can be achieved with online marketing. The professionals at Paseo show how every company, organization, and institution can succeed in this area in their workshops and seminars. With 100 percent practical relevance, a maximum of 8 participants, and tailor-made content, you will get the most out of the online marketing workshops!
Your SEA expert
Benett Götter
Performance Architect
paseo
0721 – 911010
Active since 2014 as a sidepreneur in online marketing. Specializing in SEA and performance marketing on paid social media – I would be happy to show you how you can effectively reach your target audience with Google, Facebook, and other platforms. Contact me now if you are interested in an SEA workshop!
We are a certified Google Ads and Microsoft Ads partner.
contact form
We look forward to hearing from you.
You found us. We'll make sure you get found!
Decision-makers don't search for long. If you're not online, you'll be overlooked. With our digital strategies, we ensure that your target customers don't end up with your competitors online – but with you.
Our references
