The user experience analysis provides answers to three key questions:
- How user-friendly is my website?
- How well do I compare to the competition?
- How can I meet my customers' requirements and increase their satisfaction?
ANALYSIS: Website using various methods
RESULT: Strengths, weaknesses, CURRENT SITUATION
RECOMMENDATION: Catalog of measures, eliminate weaknesses, content structure
Why do I need a user experience analysis?
What does a user experience analysis tell me about my target group?
A UX analysis is a suitable measure when it is not only about the technical processes of a page, but also about how a target group feels about a product or service. In a joint UX study by Google, Deloitte, and 55, they found that 83% of those who use their cell phones when making purchases equate the website experience with the product or service offered. A positive online experience therefore has an extremely positive effect on the product, but a negative experience can also have a devastating effect on the service offered. A user experience analysis therefore also offers the opportunity to find out about the popularity of the product or service.
Methods used in user experience analysis
Paseo uses various methods for UX analysis:
- A/B testing
- Benchmarking tests
- Eye tracking tests
- Create personas
- web analytics
- Usability benchmarks
Methods can be combined as needed. The most effective way to test the user experience is to use several methods. In general, the online presence, social media, and all campaigns are checked first to ensure consistency and enable a uniform user experience. Technical aspects such as the mobile capability of the website and checking the page load time of the mobile and desktop versions are important, as page load time has an impact on ranking.
Another important component of user experience is data protection. Users quickly leave websites that are insecure or lack security standards, which is reflected in a high bounce rate. A user experience analysis checks the current status of the website and provides recommendations for necessary improvements.
Another important component is Google Core Web Vitals. These measure user-friendliness using various metrics. Both the mobile and desktop versions are taken into account. A Chrome User Experience Report states that even though 32% of German websites achieve very good Core Web Vitals, more than two-thirds of German websites have room for improvement in terms of user-friendliness. It is important not to forget to check the content and its structure: an intuitive layout has a positive effect on the bounce rate and thus usability. After all, good content helps customers along their customer journey.
How content influences the UX
In order for customers to have a positive website experience, the content must have the following characteristics:
|
Useful |
Valuable |
Findable |
Usable |
Accessible |
Desirable |
Credible |
It should be noted that the context of use is influenced not only by the user and the respective end device, but also by the given environment and the current situation.
How often is it advisable to conduct a user experience analysis?
That's why Paseo
At Paseo , we advise, accompany, and pave the way into the infinite vastness of the online world. We are a team of three. Paseo is an innovation agency, management consultancy, and craft business all in one.
We implement the ideas and concepts we develop ourselves. Practicality guaranteed. And we have been doing so for more than a decade. Questioning, optimizing, designing, creating, acting—that's how we work internally, and that's how we work with customers.
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