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Local SEO – Improved rankings in the surrounding area
Contents
- What is local SEO?
- Who is local SEO recommended for?
- What is Google My Business?
- What information can be maintained on GMB?
- What are the benefits of GMB?
- How can Google My Business improve my ranking?
- What advantages does Google's Local Pack offer me?
- What other factors do you need to consider with local SEO?
- How important is local SEO?
- That's why Paseo
Local SEO helps local businesses get found in regional search results and on Google Maps. However, several factors must be taken into account in order to achieve a good ranking.
Are you interested in maximizing your local SEO potential? Then feel free to contact us for an initial consultation free of charge.
What is local SEO?
Local SEO encompasses a range of measures that lead to better rankings in local Google search results or Maps searches in a region, city, or even a neighborhood. The goal of local SEO is therefore to provide users with the most relevant search results for their query in a specific region. Relevant search results can include, for example, nearby restaurants, service providers such as tradespeople, florists, or lawyers, and other local businesses.
Who is local SEO recommended for?
What is Google My Business?
A Google My Business listing or Google Business Profile acts as a free company listing on Google Maps—this listing appears not only on Google Maps but also on Google search results pages when someone searches for you or your product or service. In a Google My Business listing, potential customers can find all your contact information, read or submit reviews, and view events and news.
In the GMB dashboard, you can manage all important information and respond to reviews. If you change important information such as opening hours, it will be automatically updated in Google Maps.
What information can be maintained on GMB?
- Company name
- address
- contact person
- Short, expressive company description
- Opening hours of location(s)
- Products and product categories
- News
- pictures
What are the benefits of GMB?
- GMB offers you the opportunity to directly influence the presentation and appearance of your company alongside your website and to appear more prominently in search results.
- Easier to find and more website traffic: Potential customers can find you more easily and are more likely to visit your site thanks to the concise presentation in local search results and on Google Maps.
- A listing helps customers make decisions: If you own a local store or restaurant, your business profile often contributes to customers shopping with you within 24 hours of seeing your profile.
- A profile that is kept up to date and responds to questions makes a professional and trustworthy impression and appeals to potential customers.
- The entry allows you to maintain customer contact and publish offers free of charge.
- Google Maps helps customers navigate to your business.
- Call tracking.
- GMB offers a free way to showcase your business online and stand out from the competition.
How can Google My Business improve my ranking?
What advantages does Google's Local Pack offer me?
Bei dem sogenannten Local Pack handelt es sich um eine Darstellungsform von Google. Diese zeigt die Top 3 lokalen Suchergebnisse an. Die Top 3 Ergebnisse sind jedoch keine Websites, sondern Unternehmen wie etwa Geschäfte, Gastronomiebetriebe, Hotels und mehr. Anhand einer Studie von MomentFeed/Uberall aus dem Jahr 2021 lässt sich feststellen, dass die Conversions um 113% steigen, wenn ein Google-Unternehmensprofil im Local Pack angezeigt wird.
What other factors do you need to consider with local SEO?
NAP data
Mobile orientation
On-page optimization
One of the basics of search engine optimization is on-page optimization. Local SEO therefore also relies on region-specific keywords and content with local relevance. The use of structured data can also be helpful, i.e., information that appears in addition to the search results and makes the search result appear more concise. If these factors are taken into account, consistently successful rankings can be achieved.
backlinks
How important is local SEO?
The relevance of local SEO is increasing every year. More and more people are making quick searches on their cell phones or checking product reviews before making a purchase. According to the SEO tool XOVI, every fifth search query in Germany now has a local reference. This makes it all the more important to have an up-to-date Google My Business listing.
In this context, it is important to keep images, links, and opening hours up to date. Regular news posts can improve the visibility of the company listing. Another lever is industry classification, optimization, and regular maintenance of the profile, including timely follow-up on reviews. In addition, linked tools can be used to perform evaluations and derive further recommendations for action.
That's why Paseo
At Paseo , we advise, accompany, and pave the way into the infinite vastness of the online world. We are a team of three. Paseo is an innovation agency, management consultancy, and craft business all in one.
We implement the ideas and concepts we develop ourselves. Practicality guaranteed. And we have been doing so for more than a decade. Questioning, optimizing, designing, creating, acting—that's how we work internally, and that's how we work with customers.
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