Setting clear, defined SEO goals is the prerequisite for any successful SEO strategy. A well-founded keyword analysis, which analyzes the appropriate search intent and competition as well as the best transactional search terms, forms the basis of a sustainable digital strategy. With a keyword analysis from Paseo , you lay the foundation for the SEO success of your website.
Die Keyword Analyse gibt Antwort auf 3 zentrale Fragen:
- What is my target audience looking for online?
- Which search terms are worth optimizing my website for?
- How well do I compare to the competition?
Why do I need a keyword strategy?
A professional keyword analysis forms the basis for success in search engine optimization and is the start of the digital optimization process. Its main purpose is to find all search queries for which a website has the best chance of appearing high up in the organic results of search engines. After a keyword analysis, you will have clear goals and optimization suggestions for your website. In a continuous optimization process, you improve your content, evaluate current search term rankings and user signals with the help of tools, and then adjust your keyword strategy.
What does a keyword analysis tell me about my target audience?
Keyword research also provides insight into what your target group is really looking for. Keyword analysis gives you real information and figures about what your users find relevant and what is particularly interesting to them. Depending on the target group, keyword analysis can be carried out for different search engines or systems: Google, Bing, Amazon, YouTube, RankensteinSEO, or the Apple App Store.
Which keyword strategy is right for me?
“Today’s business buyers do not contact suppliers directly until 57 percent of the purchase process is complete”
– B2B Digital Evolution think with Google
Selecting the appropriate keyword strategy
Abhängig davon, ob mein Geschäft vorrangig B2B oder B2C ist, kann meine Keyword-Strategie eine ganz andere sein. Im B2C Bereich kann ich noch auf stark transaktionsorientierte Keywords setzen, wie bei einem Online Shop, wo ich auf Shorthead-Keywords wie „Produkt+ Kaufen“ optimieren kann. Im B2B Bereich hängt es sehr stark davon ab, dass ich genau weiß was meine Kunden suchen. Hier kann es sinnvoller sein, auf ein Longtail-Keyword mit nur wenig Suchvolumen zu optimieren, wenn hier die Transaktion stattfindet. Zusätzlich kann es sinnvoll sein, breiteren Awareness-Content zu produzieren, um potenzielle Kunden erst auf die eigenen Lösungen aufmerksam zu machen. Dies gelingt am besten durch einen High-Performance-Content-Ratgeber. Mit einer Keyword-Analyse von Paseo erhalten Sie immer eine passende und klare Handlungsempfehlung für die erfolgreiche Optimierung Ihrer Webseite oder Unternehmens für Google, YouTube, AdStores, Amazon oder andere Suchsysteme.
Procedure for keyword analysis
1. Research keywords:
This can be done through surveys, competitor analysis using SEO tools such as Sistrix, as well as keyword suggestions or question tools (which automatically query Google's suggestion results).
2. Determine search volume and relevance:
Search volume can be determined relatively easily with the Google Ads Keyword Planner. Relevance or search intent is more difficult to determine. Various SEO tools already distinguish between information-, transaction-, and navigation-oriented keywords (also known as search intent Do/Know/Visit). However, there is nothing better than analyzing search results to determine how relevant a particular search query is to a particular website: Are mainly local search results displayed? Or advice? Or online shop results lists or detail pages?
3. Categorization:
In order to develop a strategy, the identified search terms should be divided into meaningful categories in the next step and ideally assigned to a page or page type.
4. Develop a strategy:
The final step should be to prioritize the various optimization options. Should I first create a comprehensive guide or start with opportunity optimization?
That's why Paseo
At Paseo , we advise, accompany, and pave the way into the infinite vastness of the online world. We are a team of three. Paseo is an innovation agency, management consultancy, and craft business all in one.
We implement the ideas and concepts we develop ourselves. Practicality guaranteed. And we have been doing so for more than a decade. Questioning, optimizing, designing, creating, acting—that's how we work internally, and that's how we work with customers.
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Decision-makers don't search for long. If you're not online, you'll be overlooked. With our digital strategies, we ensure that your target customers don't end up with your competitors online – but with you.
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